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SEB Banka × Bourzma · 2026 · Riga
A SEB Banka × Bourzma promotional campaign. Directed and shot by Ingus Iljuconoks.
The Brief
A campaign bridging one of Latvia’s largest banks and Northern Europe’s leading sustainable youth fashion festival. The default move was a safe corporate sponsor reel. The brief asked for the opposite.
The Concept
The film cuts between two worlds. Sharp architectural lines, suits, the structured world of finance on one side. Kinetic editing, neon, industrial upcycling tools, raw street style on the other.
Youth taking traditional corporate resources and reconstructing them, the way a garment gets upcycled.
Direction
Shot in 9:16 for social-first delivery. Flash-cuts and glitch transitions paced to a heavy electronic beat. Tactile close-ups carry the sound design: scissors, sewing machines, calculators, fabric.
On set




Scope
Credits