SEB×Bourzma

SEB Banka × Bourzma · 2026 · Riga

Beauty through contrast.

A SEB Banka × Bourzma promotional campaign. Directed and shot by Ingus Iljuconoks.

The Brief

A campaign bridging one of Latvia’s largest banks and Northern Europe’s leading sustainable youth fashion festival. The default move was a safe corporate sponsor reel. The brief asked for the opposite.

The Concept

Split the frame.

The film cuts between two worlds. Sharp architectural lines, suits, the structured world of finance on one side. Kinetic editing, neon, industrial upcycling tools, raw street style on the other.

Youth taking traditional corporate resources and reconstructing them, the way a garment gets upcycled.

Direction

9:16, native, kinetic.

Shot in 9:16 for social-first delivery. Flash-cuts and glitch transitions paced to a heavy electronic beat. Tactile close-ups carry the sound design: scissors, sewing machines, calculators, fabric.

On set

On-set lighting for SEB × Bourzma
Cinematography setup on a Riga street
Crew composing the shot
Framing detail, indoor scene

Scope

  • /Direction
  • /Cinematography
  • /Concept
  • /Color
  • /VFX

Credits

Client
SEB Banka × BOURZMA
Director / DOP
Ingus Iljuconoks · SULA Creative
Producer
Tereze Peipina
1st AC
Roberts Skulte
Gaffer
Krisjanis Kazaks
VFX
Timofejs Udalovs

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