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Jordan × Bourzma · 2026 · Riga
Streetwear, on location.
A Jordan × Bourzma activation in Riga. Directed and shot by Ingus Iljuconoks of SULA Creative.
The Brief
A global streetwear icon, landing in Riga. The activation had to read as Jordan without looking parachuted in.
Direction
Shoot the culture.
Handheld, fisheye, available light. Three locations across the city. Cast pulled from the actual skate scene rather than agency models.
Documentary texture, graphic cut. Tight framing, hard contrast. No brand call-outs until the final frame.
On location
The Film
Jordan × Bourzma · final film
Scope
- /Direction
- /Cinematography
- /Location Scouting
- /On-set Coverage
Credits
- Client
- Jordan × Bourzma
- Director / DOP
- Ingus Iljuconoks · SULA Creative