SULA Studios original · 2024 to present · Latvia

Mixed format, native to YouTube.

A SULA Studios original. Dating, social experiments, talk show. Format, direction, production, edit, and live distribution, all built in-house for Latvian YouTube.

The Format

An original mixed-format show produced for Latvian YouTube. Blind dates, social experiments, talk-show drops. Built natively for the platform: serialised episodes, live drops, and a community that returns weekly rather than tuning in.

Traction

Hot on Latvian YouTube.

Built in about a year and a half. Launched April 2024 and pushed to 635,000+ channel views, 5.29K subscribers, and live drops that consistently pull 2,000+ concurrent viewers.

For native Latvian-language original content, where the audience ceiling is small and breakthrough requires consistent cadence and cultural fit, the show landed in the upper tier of original formats on Latvian YouTube.

Results

635K+

Channel views

5.29K

Subscribers

2K+

Live concurrent on drops

Episode spotlight

Sponsors

Biggest names in Latvia on board.

The show gathered some of Latvia’s largest companies as commercial partners. A vote of confidence in an original format still inside its first eighteen months.

Follow

Watch on YouTube, follow on Instagram.

Scope

  • /Format Development
  • /Direction
  • /Multi-Camera Production
  • /Lighting Design
  • /Edit
  • /Live Drops

Credits

Format
SULA Studios original
Production
SULA Creative
Launched
April 16, 2024